Not If, When — the Campaign to Create Change and news writing honoured

The University of Queensland Advancement Office has been honoured with two prestigious global awards from peak higher education communications and philanthropy group, the Council for Advancement and Support of Education (CASE).

The CASE Circle of Excellence Awards, which are merit-based awards involve a global competition amongst the world’s top universities across a range of categories.

The University of Queensland Advancement Office, which is responsible for driving engagement with alumni, donors, and industry partners and sourcing philanthropic support to achieve real-world impact in areas such as research and scholarships, won gold for the multimedia campaign Not If, When — the Campaign to Create Change.

The judges’ comments commended the approach taken with the new campaign.

"A very ambitious and comprehensive approach and that’s produced very positive results both in terms of brand equity and giving. The judges liked that the campaign focused on creating change and liked the ‘Not if, when’ approach," they said.

The Advancement marcomms team also won a bronze for Excellence in News Writing for their alumni news articles, alongside Duke and UC Berkley, in a category normally dominated by North American universities.

The judges’ comments noted that the stories submitted from UQ’s alumni news were amongst the most compelling.

"These entries were universally viewed by the judging panel as those that most encouraged the audience to want to learn more about the university. This fits well with the objectives of alumni news. All the judges wanted to commend the writers on this," they said.
In total, only nine universities across Australia and New Zealand universities received CASE Awards.

The Advancement team would like to thank their colleagues across the University who supported them in successfully launching the campaign.

Learn about the positive impact the campaign can have in our community.